Sharing information patients want, where they want it
A large percentage of patients are learning about clinical trials online via social media or online ads. But where they go next is variable.
What sponsors can do:
These moments in the communication journey are a crucial foundation to ensure we're telling a consistent, compelling story through channels that patients trust. Key messaging, tone of voice, and expectations need to be aligned across every touchpoint, to cut through the noise, especially with the prevalence of misinformation online.
A detailed communications plan and style guide, with visibility for sponsors, site teams, and third-party vendors, can be critical to support this consistent journey through discovery.
Engagement avenues and preferences vary both by country and by condition – if you want to make sure your engagement plan is meeting the needs of your target audience, let's talk.
