Involving external healthcare professionals
Family doctors and treating physicians are a trusted cornerstone of patient care, providing information, advice, and often the “go ahead” for their patients to join clinical trials.
However, only:
1 in 4
patients informed by regular doctor
1 in 6
sites have external referral network
This may put unnecessary burden on patients to do their own research, or limit equity in healthcare by engaging with patients who are already “activated”.
What sponsors can do:
Where appropriate, explore new opportunities to further tune external healthcare providers into the clinical trial landscape – present clinical research as a viable care option using case studies, incentivise involvement in referral pathways, and prioritise HCP-facing communication campaigns alongside patient-facing ones.
