Decentralising patient recruitment
Despite advances in outreach and engagement strategies, site teams still report “lack of patient awareness” as the biggest barrier to enrolment.
What is the biggest barrier to enrolling patients on clinical trials?
- Lack of patient awareness
- Lack of caregiver support
- Time constraints for site staff
- Delays in receiving sponsor materials
- Challenges with eligibility criteria
- Limited access to referral networks
- Other
What sponsors can do:
Avoid any assumptions that one size fits all, and engage sites in two-way conversations to understand their expertise, confidence levels, and individual needs:
Do they need more central support and training to facilitate awareness at a local level?
Are they confident in their experience and abilities, but need additional outreach budgets?
Do they have recommendations on how to adapt or fully localize materials for the target audience?
Do they know how to effectively use the resources and tactics you're providing?
Understanding these specifics can help put an effective support plan in place, while also helping to ensure consistency in the discovery journey for patients.
